LUXURY HAIR CARE BRAND

Manon des Sources

• New Market Research & Product Development: Conducted extensive market research to identify gaps and opportunities, using insights to guide product development and position offerings uniquely within the luxury market.

• Focus Group Facilitation & Product Positioning: Led focus groups to gather consumer insights, informing product positioning and ensuring alignment with brand strategy and market expectations.

• Brand Identity, Logo, Art Direction Strategy & 360-Degree Bespoke Design: Developed comprehensive brand strategies, creating tailored experiences across all consumer touchpoints, from initial brand concept to final design. This included luxury bottle design with a focus on aesthetics and functionality.

• Campaign Production & Creative Direction: Produced, scripted, and directed fundraising films and brand campaigns, capturing the brand's essence and driving engagement.

• Social Media & Content Marketing Strategy: Designed Instagram and content marketing strategies that boosted brand visibility and follower engagement, optimizing for growth and direct-to-consumer appeal.

• Founder Brand Positioning & Go-to-Market Strategy: Positioned founders as brand visionaries, crafting go-to-market strategies that emphasized the brand’s unique story and value.

• D2C Box Experience & Material Sourcing: Created bespoke direct-to-consumer box experiences, carefully selecting materials to reflect the brand's luxury status and enhance the unboxing experience.

• Vision Alignment for Luxury Hair Brand: Worked on aligning the brand vision, ensuring consistency in messaging, aesthetic, and value propositions across all consumer-facing channels for a luxury hair care line.