MEET CRYSTAL SCHREINER

 
CRYSTAL PORTRAIT at THE SCOTT in ARIZONA YELLOW JACKET.jpg

Crystal Schreiner

Founder CEO + CXO of CRYSTAL

@crystal.schreiner

Emerging from the serene village of Athens, WI, Crystal was born during a thunderous lightning storm, symbolizing her fearless pursuit of exploration and creativity. Initially aspiring to be a composer, she quickly recognized that her true inspiration lay in the diverse experiences gleaned from extensive global travel, including a remarkable year spent living in six cities. Crystal holds a particular affinity for the European lifestyle and historical fine art living where she developed a passion for cultural immersion.

A distinguished photographer, Crystal has made her mark at New York Fashion Week, collaborating with icons such as Bill Cunningham to capture the dynamic fashion scene for prominent outlets like Refinery29. Her portfolio includes features in esteemed publications such as Sports Illustrated and ELLE Magazine, and she has contributed to editorial productions for prestigious brands like Vogue Italia, Glamour Magazine.

After earning a degree in advertising from Marquette University, Crystal chose to eschew the conventional career trajectory in favor of entrepreneurship at the age of 21. She successfully launched a marketing firm, recognized by Success Magazine, before relocating to Los Angeles to undertake a rigorous director's apprenticeship under the internationally renowned Hannah Lux Davis. This experience allowed her to refine her filmmaking skills, orchestrating projects for some of the most celebrated A-list music artists in the industry.

Crystal possesses a profound interest in human psychology, holistic living, and metaphysics, approaching life with a unique blend of harmony and adventurous spirit. As a top 0.5% global social media influencer, CEW Award-winning beauty brand designer, and film director, she has established herself as an executive experiential brand strategist and CXO advisor for Fortune 100 and billion-dollar consumer packaged goods corporations.

Known as the #BEAUTYEVERYWHERE girl, Crystal collaborates with startups, global brands, and A-list celebrities, spearheading innovative market strategies within the beauty sector. Notably, she played a pivotal role in launching a brand now featured in 550 Target retail locations, and she developed an eco-sustainable beauty product in partnership with Ulta.

Trained by top film directors, Crystal approaches her work through a strategic lens akin to that of a director, merging artistry with business acumen. She excels in translating cultural narratives into impactful business strategies, facilitating customer-centric, first-to-market brands that deliver long-term return on investment through cultural relevance.

With a background in Hollywood and expertise in storytelling, Crystal guides organizations through paradigm shifts, directing experiential marketing strategies across all user experience touchpoints. Her artistry and strategic thinking seamlessly integrate, enabling her to balance intuition with data-driven insights.

Crystal’s commitment to fostering authentic brands rooted in integrity drives her passion for continuous innovation and creation. As she articulates, “I enhance organizational performance through Experience Design, cultivating beauty in every aspect of business.”

 

Follow Crystal on Instagram

@crystal.schreiner