CREATIVE WORK ARCHIVE
ARCHES & HALOS
(A NEW TARGET EXCLUSIVE ) BEAUTY BRAND
VISION ARCHITECT, UX CREATIVE DIRECTION, BRAND STORY CONCEPT, PACKAGING, FILM, PHOTO, CONTENT CREATIVE DIRECTION
Brand Strategist & Brand Experience Designer
Arches & Halos Professional Brow by Tonya Crooks and TARGET
FULL PRODUCTION + FILM DIRECTING
FUTURE OF HAIR: PROCTOR & GAMBLE, Beauty/HairCare
Services: Big Data Analysis, Trends and Market Research, Concept Designer, Innovation Consulting + Focus Group Facilitation
INNOVATION CONSULTING Future of Hair: 2028 Vision
Proctor & Gamble
MANON CRESPI
Luxury Personal Branding
MODEL, INFLUENCER, LUXURY LIFESTYLE & HIGH ART JEWELRY EDITOR
Brand Identity Design, Logo, Creative Direction, Brand & Content Strategy for Social ( Youtube + Instagram)
MANON DES SOURCES
Luxury Beauty Brand, Premium Haircare
Services: New Market, Trends & Brand Innovation Research, Luxury Market Branding: Logo, Identity
Brand Story Design, Experiential Creative Direction, Company Culture Development,
Custom Bottle Concept and Design, Strategic Organization Alignment Business Planning
CONCEPT FOR VILLA TERRACE, MILWAUKEE’S MOST ROMANTIC DESTINATION AND FINE ART MUSEUM
SOCIAL BRANDING + CONTENT MARKETING CONSULTING, EXPERIENTIAL CREATIVE DIRECTION
DARK LUXURY
Creative Direction + Branded Website for Creative Platform
Special Project with Vogue/Harpers Bazar Australia Editor
Amanda Cromer
Services: Integrated Brand Identity, UX Content Experience Creative Direction, Digital Design
ART DIRECTION, PRODUCTION DESIGN & PROP STYLING:
"Anyone Can Get One" - Get Checked Omaha
Agency: Serve Marketing
Prop Styling and Styling
Director & DP : Robb Fischer
CINEMATOGRAPHY
Donald Driver is at it again! This time, he's surprising Wisconsin residents at Gee’s Clippers, a Milwaukee barbershop, ensuring they know the importance of seat belts, AND the penalties that come along with not wearing a seat belt.
Client: Habitat for Humanity
Ad Agency: Maldonado & Morgan
Director: Crystal Schreiner
Director of Photography: Sean Love
BIG FUNDRAISING RESULTS:
The Habitat for Humanity film helped raise over $16,000 after its premiere at the Framing the Future Gala.
COPYWRITING FOR GLOBAL REBRAND
Internal Company Culture, Product Names & Description, Strategic Packaging Copy, Website Storytelling
Copywriting
Innovative Storytelling that Creates Company Culture
Consumer-Friendly Product Copy that Paints a Picture
We Joined Forces to Rebrand the Pelican Legacy with Rich Narrative Driven Copy
UX EXPERIENCE DESIGN, LOGO, PACKAGING, BRAND INNOVATION
For Holistic Skin Luxury and Beauty Brand Salt & Soul
CAMPAIGN CREATIVE DIRECTION
FILM & PHOTO PRODUCTION
Client: MukLuks
S/S 2014 - S/S 2015
From Shoes to Thriving
Lifestyle Brand & Eccomerce Destination
CONTENT CREATION - Video
Ad Agency: Company B
Client: Kimpton Hotels, The Journeyman
"A Night Out at The Journeyman"
Instagram GROWTH,
CONTENT CREATION & CAMPAGINS
A FEW EXAMPLES OF WORK
IGNITING ORGANIC
SOCIAL MOVEMENTS & TRENDS
Faces of New York Fashion Week ™
Social Content Coverage #FONYFW™ Viral Campaign
What we did?
Live Content Creation & Instagram/Social Visibility and Viralability Optimization. Basically we made the campaign blow up and reach millions.
10 million reach, seriously.
We did viral hashtag & influencer campaigns before they were "a thing"
Starting an Organic Movement
#FONYFW™ VIRAL Facts
Our clever content marketing concept directly resulted in mass celebrity endorsement and promotion by icons such as Victoria Beckham, DKNY, Cara Delevigne, Karlie Kloss, The Blondes & Michael Kors.
One million images and videos shared of the event across Tumblr, Twitter and Instagram.
#FONYFW tag alone had an impact of 10 MILLION+
More Awesome Facts:
Awarded Top Digital Innovations at Fashion Week by IFB
Included in Refinery 29’s “best of fashion social media”
The famous image that started it all.
Supermodel Cara Delevingne
Image By : Crystal Schreiner
SUPPORTING FAMOUS FACES
The coolest part: 100% Organic Social Sharing,
TARGET BEAUTY BRAND
BRAND INNOVATION + GLOBAL UX EXPERIENCE DESIGN + PACKAGING DESIGN
Global Culture Rebrand.
Multi-Media & website Design.
Product Packaging Design.
Digital Strategy for The BrowGal
LUXURY BEAUTY
BRAND TURNAROUND STRATEGY
WEBSITE USER EXPERIENCE DESIGN
POP UP SHOP
EXPERIENCE DESIGN
BRAND & COMPANY CULTURE
Creative Direction, Photography, Website, Authentic Influence Strategy
Conception + Creation for Analog Brand Experience
RE-BRANDING STORE DISPLAY
New Creative Direction in 3D Retail Experience
Digital to Retail Brand Experience Design
NEW MEDIA DEVELOPMENT
Instagram, Brand, Campaign Concept and New Media Platform Development
Founder Personal Branding & Thought Leadership Strategy
A SUSTAINABLE FASHION BRAND FROM PROJECT RUNWAY WINNER + FASHION DESIGNER DANIEL VOSOVIC
+ BRAND POSITIONING
+ CONTENT MARKETING STRATEGY
+ INSTAGRAM MANAGEMENT
A MOVEMENT ABOUT
CONSCIOUS MOVEMENT
#COMONATION
#EARNTHEDAY CAMPAIGN
Branding, Film, Photography Instagram & Community Growth
Engineering a Vision Around the Future of Movement.
Founder Personal Branding.
Thought & Digital Leadership Positioning
Positioning Founder as Expert Authority in Niche, Increasing International Media Opportunities
Instagram Brand Launch Case Study
Brand Development. Creative Direction. Photography. Set Design.
Mavericks Official DJ
Poizon Ivy
CEO Branding, Content Creation & Instagram Strategy
Illustration by Janelle Sing
What we did?:
Content Creation
FUN FACT:
Bill Cunningham was right by our side.
What we did?
Photography/Branded Content
NATIONAL PRINT & PUBLICATIONS
What we did?
Photography and Creative Direction
Feature Story: Larry Sanders, NBA
Accessories Storytelling Photograpahy
Reggie Baylor Social Brand Strategy
Photography + Digital Creative Strategy
Instagram & Newe Media Brand
Development
Creating a Vision for one of Milwaukee’s Most Recognized and
Iconic Fine Artists
what we did?
Branding/Brand Identity
+ Website Build
+ Instagram / New Media
Platform Strategy
see more at www.filmgirlfilm.com
#FILMGIRLFILM PLATFORM Beyond a Website,
A
Movement was Born.
We created a digital strategy, a movement, a community for organic storytelling across media and ignited organizational leadership with a sustainable vision and branding message to attract national sponsors.