FACES OF NEW YORK FASHION WEEK ™
Your QUESTION:
How DID WE IGNITE FASHION WEEK AND get the most influential celebrities, DESIGNERS, & SUPERMODELS to organically join And share our #FONYFW BRANDED NARRATIVE ….
in real time?
Our Answer:
With a simple, but genius community building visual Instagram strategy that made them the stars of the show.
Social Content Coverage #FONYFW™
Viral Campaign
What we did?
Instagram Experience Strategy.
Live Content Creation & Instagram/Social Visibility and Viralability/Brand Relevancy Optimization.
Basically we made the campaign blow up and reach millions.
What’s FONYFW? :
A social hub for New York Fashion Week gave fashionistas everywhere the true fashion week experience online. www.facesofnyfw.com Last season the site aggregated over 400,000 posts from Twitter, Instagram and Tumblr with the hashtags #NYFW #MBFW and #FONYFW shared during the week. Faces of NYFW.com approved and featured 10,000 of the very best moments in realtime: front-row, backstage, streetstyle, VIP.
Stats during fashion week: 36,000 unique visitors
Average 7 mins browsing
Under 20% bounce rate Awarded
“Top digital innovations at Fashion Week” Awarded for world class web design - Site Of The Day on Awwwards.com
#FONYFW™ VIRAL FACTS
Our clever content marketing concept directly resulted in mass celebrity endorsement and promotion by icons such as Victoria Beckham, DKNY, Cara Delevigne, Karlie Kloss, The Blondes & Michael Kors.
One million images and videos shared of the event across Tumblr, Twitter and Instagram.
The famous image that started it all.
#FONYFW TAG ALONE HAD AN IMPACT OF 10 MILLION+ Reach
MORE #FONYFW MOMENTS
