ARCHES & HALOS

(A NEW TARGET EXCLUSIVE ) BEAUTY BRAND

VISION ARCHITECT, UX CREATIVE DIRECTION, BRAND STORY concept, Packaging Design, film & photo CONTENT CREATive direction

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Executive Produced + FILM DIRECTING


 

FUTURE OF HAIR: PROCTOR & GAMBLE, Beauty/HairCare

Services: Trends Research & Analysis, innovation Consulting + facilitation

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INNOVATION CONSULTING Future of Hair: 2028 Vision

Proctor & Gamble

 

MANON CRESPI

Luxury Personal Branding

MODEL, INFLUENCER, LUXURY LIFESTYLE & HIGH ART JEWELRY EDITOR

Brand Identity Design, Logo, Creative Direction, Brand & Content Strategy for Social ( Youtube + Instagram)

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MANON DES SOURCES

Luxury Beauty Brand, Haircare

Services: New Market, Trends & Brand Innovation Research, Luxury Market Branding: Logo, Identity

Brand Story Design, Experiential Creative Direction,

Custom Bottle Concept and Design

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CONCEPT FOR VILLA TERRACE, MILWAUKEE’S MOST ROMANTIC DESTINATION AND FINE ART MUSEUM

SOCIAL BRANDING + CONTENT MARKETING CONSULTING, EXPERIENTIAL CREATIVE DIRECTION

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DARK LUXURY

Branded Website for Creative Platform

a Project of Former Vogue/Harpers Bazar Australia Editor Amanda Cromer

Services: Integrated Brand Identity, UX Content Experience Creative Direction, Digital Design

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Art Direction, PRODUCTION DESIGN & PROP STYLING:

 

"Anyone Can Get One" - Get Checked Omaha

Agency: Serve Marketing 

Prop Styling and Styling

Director & DP : Robb Fischer

 
 

 

CINEMATOGRAPHY

Donald Driver is at it again! This time, he's surprising Wisconsin residents at Gee’s Clippers, a Milwaukee barbershop, ensuring they know the importance of seat belts, AND the penalties that come along with not wearing a seat belt.

Client: Habitat for Humanity

Ad Agency: Maldonado & Morgan

Director: Crystal Schreiner

Director of Photography: Sean Love

FACTS:

The Habitat for Humanity film helped raise over $16,000 after its premier at the Framing the Future Gala.

 

 
 
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COPYWRITING FOR GLOBAL REBRAND

Internal Company Culture, Product Names & Description, Strategic Packaging Copy, Website Storytelling 

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Copywriting

Innovative Storytelling that Creates Company Culture

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Consumer-Friendly Product Copy that Paints a Picture

We Joined Forces to Rebrand the Pelican Legacy with Rich Narrative Driven Copy

 

 
 
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UX EXPERIENCE DESIGN, new logo creation, packaging innovation & REBRAND

For Holistic Skin Luxury and Beauty Brand Salt & Soul

 

 
 
 

CAMPAIGN CREATIVE DIRECTION & Full Service Film & PHOTO PRODUCTION

Client: MukLuks

S/S 2014 - S/S 2015

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From Shoes to Thriving

Lifestyle Brand & Eccomerce Destination

 

 

 

Content Creation - Video

 
 
 

Ad Agency: Company B

Client: Kimpton Hotels, The Journeyman 

"A Night Out at The Journeyman"

 


 

Instagram GROWTH,

original CONTENT CREATION & Campaigns

A FEW EXAMPLES OF WORK

 

 

 

post... by post...we are....

Instagram ARCHITECTS &

MASTER VISUAL STORYTELLERS

on Mobile

 

 
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WE IGNITE ORGANIC

SOCIAL MOVEMENTS in culture

 

We are hashtag scientists. We spot and create trends.

 

 
 
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Faces of New York Fashion Week

 

Social Content Coverage #FONYFW Viral Campaign

What we did?

Live Content Creation & Instagram/Social Visibility and Viralability Optimization. Basically we made the campaign blow up and reach millions.

We built a social hub for New York Fashion Week and gave fashionistas everywhere the true fashion week experience online. www.facesofnyfw.com Last season the site aggregated over 400,000 posts from Twitter, Instagram and Tumblr with the hashtags #NYFW #MBFW and #FONYFW shared during the week. Faces of NYFW.com approved and featured 10,000 of the very best moments in realtime: front-row, backstage, streetstyle, VIP and where you shouldn't be! Stats during fashion week: 36,000 unique visitors Average 7 mins browsing Under 20% bounce rate Awarded “Top digital innovations at Fashion Week” Awarded for world class web design - Site Of The Day on Awwwards.com Promoted and shared by fashion icons including Victoria Beckham, DKNY, The Blonds, Cara Delevingne and many many more!
 
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10 million reach, seriously.

We did viral hashtag & influencer campaigns before they were "a thing"

 
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Starting an Organic Movement

    #FONYFW VIRAL Facts

 

Our clever content marketing concept directly resulted in mass celebrity endorsement and promotion by icons such as Victoria Beckham, DKNY, Cara Delevigne, Karlie Kloss, The Blondes & Michael Kors

 

One million images and videos shared of the event across Tumblr, Twitter and Instagram. 

 

 #FONYFW tag alone had an impact of 10 MILLION+

 

 

More Awesome Facts:

Awarded Top Digital Innovations at Fashion Week by IFB

Included in Refinery 29’s “best of fashion social media” 

 

 

The famous image that started it all.

 
Supermodel    Cara Delevingne     Image By : Crystal Schreiner

Supermodel Cara Delevingne

Image By : Crystal Schreiner

 

     SUPPORTING FAMOUS FACES

The coolest part: 100% Organic Social Sharing, 


 

TARGET BEAUTY BRAND

 
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BRAND INNOVATION + GLOBAL UX EXPERIENCE DESIGN + PACKAGING DESIGN

 

 
 
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Global Culture Rebrand. 

Multi-Media & website Design.

Product packaging Design.

Digital Strategy for The BrowGal

 

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LUXURY BEAUTY

BRAND TURNAROUND STRATEGY

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WEBSITE USER EXPERIENCE DESIGN

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POP UP SHOP

EXPERIENCE DESIGN

Conception + Creation for Analog Brand Experience

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RE-BRANDING STORE DISPLAY

New Creative Direction in 3D Retail Experience

BRAND & COMPANY CULTURE

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Digital to Retail Brand Experience Design

NEW MEDIA DEVELOPMENT

Instagram, Brand, Campaign Concept and New Media Platform Development

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Founder Personal Branding & Thought Leadership Strategy

Creative Direction, Photography, Website, Authentic Influence Strategy

 
 
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A SUSTAINABLE FASHION BRAND FROM PROJECT RUNWAY WINNER + FASHION DESIGNER DANIEL VOSOVIC

+ BRAnD POSITIONING

+ CONTENT MARKETING STRATEGY

+ INSTAGRAM MANAGEMENT

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A MOVEMENT ABOUT

CONSCIOUS MOVEMENT

#COMONATION

Engineering a Vision Around the Future of Movement.

#EARNTHEDAY CAMPAIGN

Branding, Film, Photography Instagram & Community Growth

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Founder Personal Branding.

Thought & Digital Leadership Positioning

Positioning Founder as Expert Authority in Niche, Increasing International Media Opportunities

 

Instagram Brand Launch Case Study


 
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Brand Development. Creative Direction. Photography. Set Design.

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Mavericks Official DJ

Poizon Ivy


 
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CEO Branding, Content Creation & Instagram Strategy

 

 
 
 
 
 
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Illustration by Janelle Sing

 

What we did?:

Content Creation

FUN FACT:

Bill Cunningham was right by our side.

 

 

What we did?

Photography/Branded Content 

 

NATIONAL PRINT & PUBLICATIONS

 
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What we did?

Photography and Creative Direction

Feature Story: Larry Sanders, NBA

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Accessories Storytelling Photograpahy


 
 
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Reggie Baylor Social Brand Strategy

Photography + Digital Creative Strategy

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Instagram & Newe Media Brand

Development

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Creating a Vision for one of Milwaukee’s Most Recognized and

Iconic Fine Artists

 

 
 

what we did? 

  Branding/Brand Identity

+ Website Build

 + Instagram / New Media

   Platform Strategy 

see more at www.filmgirlfilm.com

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#FILMGIRLFILM PLATFORM Beyond a Website, A

Movement was Born.

We created a digital strategy, a movement, a community for organic storytelling across media and ignited organizational leadership with a sustainable vision and branding message to attract national sponsors.


Follow the founder

Crystal Schreiner, Chief Creative Director

@directorcrystal

Fun Facts: Crystal's creativity has touched various stages of productions for icons like Ciara and 5th Harmony, as well as brands like Vogue Italia and Glamour Magazine. She leads a passionate conversation about quantum creativity, metaphysics, wellness and self love to her 38K+ Instagram community and within her movement called Beauty Everywhere. She is the host of the forthcoming Holistic Instagram Marketing podcast 'Insta on the Rise: The Show.' She believes visionary heart centered creative media can change the world.

 
 
 

CREW + TEAM

We believe in creating extraordinary work.

To achieve this, we consistently work with some of the most respected, award winning creatives in the nation.

Our crew members are truly masters of their craft.

 
 
 
 

Trust us, your going to want to press play on this one . . .

We have fun while we work on set. See?